Jenny likens these actions to voting to determine andorra email list whether you are delivering on your intended value. The large number of likes shows the love for the format. Comments indicate that it inspired thoughts or emotions. Sharing means it really touched someone. Set an engagement baseline by counting interaction rates over time. Track how many likes, comments, and shares a post typically receives. This reveals the passion of your target audience.
If the post performs well above your benchmark, then you’ve probably created very engaging content. If it's underperforming, you're missing out. Let high action rates guide you in delivering more of the content your target audience craves. Don’t just count interactions—evaluate their emotions. Many comments may mean that you have touched a sensitive or passionate point. Pay as much attention to what people are saying as to raw numbers. Sentiment and feedback help iterate toward more resonant content.
Reach metrics may take a backseat to engagement, depending on which metrics you track for success. Jenny says high reach means content is getting through more pushes, but it doesn’t mean it’s actually being seen or resonating.
One advantage of coverage is brand awareness. Even if people don't engage, just viewing your posts will plant seeds and spark awareness. So it has a certain brand halo effect. However, broad reach can also expose your content to the wrong audience. For example, an Instagram Reel may be widely distributed to an unrelated audience. Such a high number of views may falsely indicate that you have reached your target market.