Always start with understanding the context

[hasnasadna]

4. Want to increase ROI from your email marketing campaigns? Think long term. Our report notes that average opens and click-throughs have decreased globally compared to the previous edition of this study. Some of the reasons this may have happened include the fact that we increased our scope of research. We analyzed a full year of data, some of which occurred during the pandemic. Another reason may be that marketers have changed their behavior, especially in the first half of 2020.


Many have increased their sending volumes, which usually usa telegram data leads to lower average engagement results. You can read more about this in our report – Email Marketing During Covid-19 and Beyond. That said, we see that these tried and tested tactics continue to drive high results for email marketers everywhere: 1. Customize your email subject lines Emails that used some form of personalization in the subject line saw an average open rate of 20.66% higher – compared to 19.


57% for more generic messages. Following this tactic could potentially lead to a 5.6% increase in your email opens, on average. 2. Personalize the content of your email Emails that contain personalized content within the body of the email have an average click-through rate of 2.48%. Up from 2.33%, following this tactic could lead to an average increase of 6.4% in your click-throughs. 3. Use images Emails containing images had higher open rates (21.