Sometimes, just one detail out of place can significantly decrease conversions. Consider, one at a time, all the elements that make up your site and evaluate whether improvements can be made. Here are some suggestions:
Call to action (CTA)
A call to action (CTA) is an image or short text that invites visitors, leads, and customers to australia email list take a specific action. It usually comes in the form of a button, and can be placed on a website but also in an ebook, blog post, or email.
To be effective, a CTA must have very specific characteristics:
- must only request useful and necessary information;
- must be clearly legible;
- the call to action button must be concise and unambiguous.
Value Proposition
The value proposition is the set of elements that make your company unique in the eyes of customers. Ideally, it should answer the question: "Why should customers choose you over your competitors?"
To increase conversions, the value proposition must be well articulated and clearly expressed within the site , leaving no room for misunderstanding.
Number of clicks that are required to complete an action
If you want the user to go from point A to point B, reduce the number of clicks needed to complete the journey to the bare minimum : unnecessary steps inevitably discourage any conversion.
Page Speed
Page loading times that are too long are a strong disincentive to conversions. Therefore, always make sure that your site loads in the right timeframe .