Take care of the style of links

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Sending people to a page that doesn’t look great on their phone will be a waste of money and could ruin all the great work you’ve done on your email. Always test and verify how your message looks on different devices before sending it to everyone. It is always worth repeating, what might look good on a desktop might not look the same on a smartphone. GetResponse Email Preview 13. Choose appropriate fonts Once you have explored every aspect of structural email design, it is time to think about style.


First, you need to choose a font that is suitable cambodia telegram data for the web and email clients. The fonts you choose define the look and feel of your emails. While there are hundreds of thousands of fonts available on the web, not all of them are suitable for email communication. Two in particular are optimal solutions. System fonts are fonts that can be displayed on all devices or within any application – and they will always look the same.


These include Georgia, Times New Roman, and Verdana . Web fonts , on the other hand, while widely supported, can sometimes render differently on the recipient's device. Some of the most popular are Roboto, Lato, and Montserrat . That's why the best solution is to either: 1) stick with system fonts, or 2) use web fonts as primary and have a fallback system font that will display in case your custom font can't be used. Ideally, you'll want to use just two different fonts throughout your newsletter build (one for the header and one for the main body text and CTAs).