With the hottest shoe of 2018 and one of the most powerful logos in fashion in your hands, what’s next?

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After being acquired by a subsidiary of Cerberus in 2003, Fila Korea purchased Fila USA in 2007, and since then the Fila brand has been enjoying a new golden age. In 2015, Fila released its first capsule collection for the Urban Outfitters retail chain and hasn’t stopped since. Fila products were introduced for the first time this year by the luxury department store Saks Fifth Avenue, and the brand has collaborated with high-end brands such as Fendi, American sportswear brand Bandier , indoor cycling gym chain SoulCycle , and many more.

On December 4th, to celebrate a great year, Fila’s Disruptor 2 sneaker was list of austria consumer email named “Shoe of the Year 2018” at the Footwear News Achievement Awards . The reason for its success was its very affordable price (it can be found for $70 at department stores like Barneys New York and Urban Outfitters), its very “nineties” look – currently very much in vogue – and a series of collaborations.

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According to FILA North America President John Epstein, the Disruptor 2 is “quintessential Fila.” And while that alone was enough to represent the logo’s newfound success, it wasn’t the only significant new release in 2018.