Here are our tips to optimize the quality of your email database: Regularly remove inactive subscribers : Since inactive readers can negatively impact your email deliverability, even for interested users, it may be a good idea to periodically clean up your email database. Gather and remove inactive subscribers who haven’t engaged with your emails in a given period of time, or run win-back campaigns to get them back. Implement double opt-in: Double opt-in ensures that only interested subscribers are on your list, since they must confirm the subscription in their inbox.
Verify email addresses: Use email egypt telemarketing list verification services to validate the email addresses in your database. This helps remove invalid email addresses that could impact the percentage of emails delivered . Take Wix’s double opt-in confirmation email, for example. It’s sent to new signups and asks them to click a button to confirm that it’s their email address. Email marketing email confirmation Source: Wix Email list quality doesn’t just increase the conversion rate of your campaigns.
It also improves deliverability, which impacts the overall performance of your email marketing efforts. Monitor and analyze indicators By tracking and analyzing key metrics, you get valuable insights into the performance of your email campaigns, subscriber engagement, and overall email marketing strategy. Email marketing metrics Source: Sender Let's take an example to understand the impact of email campaigns on the health of the email database. Let’s say you send an email campaign to your entire email list without segmenting or targeting your audience.