Define a single, measurable outcome

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Whether it’s the latest social channels, different ad formats, or emerging technologies like artificial intelligence, marketers are eager to get on board. This belief that “other people’s lawns are greener” fuels marketers’ fear jordan b2b leads of missing out, causing them to take on too many tasks without pausing to evaluate whether something fits the right strategy or is working.

To get out of trouble, Andrew advocates treating limitations as creative constraints rather than obstacles.

Embrace Constraints: The Cube of Creativity
Andrew recommends using the Creativity Cube framework to help marketers leverage creativity process constraints to quickly drive innovation and results.

The cube has four sides, each representing a specific type of restriction:

eliminate unnecessary
Add unreasonable creative restrictions
Upping the ante
When faced with limitations, a shift in thinking is crucial. Use limitations to fuel creativity rather than seeing them as obstacles. For example, if someone suggests starting a podcast for your team, don’t get bogged down in researching devices and platforms. Launch something simple during the week using what you already have.

Accepting limits allows you to move faster and with less stress.