Including LINE official accounts, LINE performance-based advertising (LINE Ads Platform, LAP) and LINE promotions Activities (LINE sales Promotion, LSP) can help brands enrich their data database. When accumulating data, it is recommended that brand owners start from the member information they are most familiar with and conduct a multi-faceted understanding of consumers from deep to wide . The first is CRM data, then the data within the LINE environment, and finally the behavioral data outside LINE . From online to offline, the data is interleaved and applied to comprehensively depict the profile of consumers.
In these three stages, LINE can help brand owners compile and apply data at all levels. 1. Connect CRM data to find the corresponding consumer groups When a brand accumulates precious CRM data, how can it make good use of it and turn it into marketing strategies? First of all, consumers can be labeled and divided into groups through their purchasing ecuador mobile phone number list behavior to find groups such as VIP frequent buyers, prospective customers, sleeping customers, first-time buyers, etc. Then , they can find the corresponding consumers in the LINE environment. , according to different customer behaviors, formulate different marketing strategies. In this regard, LINE has developed multiple tools for brand owners to use.
You can use the phone number and email in the CRM data, or log in through LINE to obtain the LINE user identification code UID, or embed the LINE Tag in the official website. of official website visitors to the official account and LAP's backend, you can find the groups you want to talk to among the vast number of users and deliver customized marketing messages. For example, if someone has visited the official website within seven days, product information can be sent while it is hot; or if someone has added the product to the shopping cart but has not made the last step of checking out, reminder messages can be pushed through the official account; Or you can use LAP ads to provide deeper discounts to attract them to buy. 2. Make good use of LINE’s rich functions. Every interaction is an opportunity to collect data.