Whatsapp business in times of crisis: how to use it and maintain sales?

[muskanhossain]

WhatsApp Business is an excellent tool for companies to communicate with their customers.

The tool, launched in 2018, is specifically for use by companies and tends to simplify the exchange of messages with customers and leads.

Additionally, the application has specific functions to help organize messages and contacts.

Several of its functions can help companies maintain their sales in the current crisis due to COVID-19 .

Check out 7 tips on how to use the app efficiently and maintain your sales in times of crisis. Follow along!

About WhatsApp Business

WhatsApp Business is a variation of the messaging app, created specifically for business use.

This application comes to the aid of netherlands whatsapp lead entrepreneurs who use smartphones to serve their customers.

Additionally, the messaging app, which is available for Android and iOS operating systems , has excellent features to help businesses.

In its business interface, the application maintains the simplicity of WhatsApp to assist in day-to-day business activities .

Below, you will find seven essential features of WhatsApp Business to help your company and contact your customers during this time of crisis:

1- Organize the Contact List
Organizing your company's contact list will simplify and assist in the process of segmenting your company's customers.

This segmentation will bring greater productivity to the day-to-day , in addition to organization, which will bring great results in these times of crisis.

This process can be done in WhatsApp Business by importing a specific contact list into the application.

2- Share the Company's WhatsApp with Customers
There is no point in creating a WhatsApp Business number and not promoting it to your customers.

Therefore, invest in publicizing this number to customers in all of the company's communication channels, such as the website and social media .

Don't forget to invest in advertising your brand and all its offers and news, to ensure good results even in times of crisis.

3- Use the “Broadcast List” Feature
Broadcast List is a feature by which you send the same message to a list of contacts.

This makes it easier to send important messages without having to create a group for that purpose, for example.

It is an excellent way to share offers, important information, news, product photos, among other things with customers and potential customers.

4- Use and Assign Tags to Customers
This is one of the main features of the application, where labels can be created to organize conversations and contacts.

This will help in the customer service process, as this way specific services are developed according to the type of contact.

For example, you can create labels such as: new contact, potential customer, customers, defaulter, among others .

5- Have a Unique Number
Perhaps, in your eagerness to create an account in the business application, you use the same number that you use for other things within the company, but be careful at this point.

It is best to use an exclusive number for WhatsApp Business, this way you avoid problems and confusion in the minds of customers.

In addition, it is much easier and more organized to have specific numbers for each action within the company.

6- Use a Direct Link to the Company's WhatsApp
WhatsApp Business allows your business to create a direct link for customers to contact your app.

Create this link and use it to promote the application in your Instagram Bio , for example. This way, you will simplify the process of promoting the number.

7- Provide Good Customer Service
Above all, what will guarantee success in this strategy is the good service that your company must provide.

Knowing how to innovate in times of crisis is important for the company's survival, but maintaining good old quality service is also essential.

Therefore, always be careful to ensure that your customer receives quality service and that your company welcomes them well.

The Importance of Using Online Tools for Sales
All the functions mentioned above are of great importance and provide great results when working with WhatsApp Business.

Therefore, have sales strategies that include the online communication tool and use all the resources it offers.

And since the current crisis keeps everyone isolated at home, keeping in touch with customers and making sales via WhatsApp is a smart and successful idea.

So, follow the tips and don’t forget to keep your business selling!

Innovation combined with Organized Management
Innovating in the ways you provide service and also publicize your company's work is essential in these times of crisis, but it must be combined with organized management.

Don't forget that the only thing that can't happen right now is your company losing money.

Therefore, invest in automated management of the fiscal and administrative areas of your business, to make the best decisions and keep your company open.

Count on Soften Sistemas for this, the company has two systems to assist in business management: Soften SIEM , desktop application and GerencieAqui , online system.