Find out now what GTM is and what its advantages are

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What is GTM ? Have you heard of this acronym? Well, you should know that this tool is very interesting for professionals to be aware of the metrics and steps of those who visit their website.

Google Tag Manager is a free tool from Google that, by adding just one code to the website, installs several services without the need to change the code.

Follow this article and learn even more about how this tool can help your business.

What is GTM?

Google Tag Manager, better known as ' Google Tag Manager ', is a tool that is still considered a novelty in forums and other online communication channels.

GTM was created to give professionals more autonomy when faced with demands of this nature , with the purpose of achieving greater results in Digital Marketing .

The big attraction of this feature is the fact that it was venezuela whatsapp lead created to make life easier for those who need to monitor website visits, conversions, among other metrics.

In short, Google Tag Manager is a Google software that allows you to install various types of code and famous tags on your website.

One of the many advantages provided by GTM is the ease it creates for the lives of both programmers and any other professional.

Long before Google Tag Manager, to place tracking scripts, it was necessary to place a series of codes directly in the source code of websites.

And to optimize and facilitate this procedure, this software was developed to allow the inclusion of just one script on your page.

Allowing you to make other additions you need in just one place, without the need to access your server.

In practice, it works something like this: prior to GTM, Google Analytics tracking codes and tags needed to be coded into each individual page.

When using Google Tag Manager, it works like a toolbox, where you have everything you need in a single environment.

Advantages
One of the great advantages of using Google Tag Manager is being able to manipulate your tracking codes quickly, whenever you need to.

It is always a little complicated to depend on a person who has access and ability to change the source code, as this procedure can be somewhat bureaucratic.

There is always the possibility of changing a section of the website code and this could cause some kind of problem.

Another possibility is to make a change to one page and leave it out elsewhere.

Using the GTM system increases the security of your projects, as only one person can be responsible for the changes.

Furthermore, there is a modification history that allows you to go back to previous versions, in case an error occurs or a modification that should not have been made has already been made.

Google Tag Manager also allows you to test your tags to ensure they fire when you open the correct page or click on a certain tab.

You can even change your tags and the way they work without actually changing your site's source code.

Free Materials Soften Systems
Other Benefits of Using GTM
Increased Productivity
A marketing professional's routine is very busy, whether due to strategy or other operational demands of the company.

Placing scripts on websites is a normal and routine job, however, it can be a very complex procedure.

If you don't have support with a performance option, Google Tag Manager presents itself as an excellent productivity solution .

For marketing, constantly working on the website code can be extra work and passing this on to IT may also not be the best option, due to more urgent demands.

Therefore, automating Google Tag Manager commands relieves pressure on these two sectors, generating greater productivity.

Tracking Multiple Metrics
Information is a solid pillar for companies to make decisions and monitor their performance internally and externally.

When we talk about Digital Marketing, it is important to highlight that these are only measured through monitoring the activities of a user who visits a certain website.

For digital marketing to be effective, it is necessary to work with precise actions, know the target audience better, understand their profile and make strategic adaptations.

Google Tag Manager makes it easier to use tags that track these metrics, making marketing easier.

Strategic Marketing Performance
With planning and its results, a company will have different returns from its marketing actions over time.

Their strategies are usually defined according to sales performance, user engagement and the company's needs in terms of results.

Each strategy, however, demands different types of monitoring and follow-up.

According to these possibilities, tags will serve in a personalized way for companies and what marketing teams intend to achieve, considering their objectives.

More than anything, Google Tag Manager helps you manage your scripts based on a solid marketing strategy.

Expand Action Possibilities
Marketing always seeks to optimize its internal channels, that is, the place where it has contact with its users in inbound strategies.

Modifications to the website are a possibility to adapt your content to the expectations of your audience, seeking to be in line with their consumption habits and browsing searches.

The tracking carried out by the user within the website generates a database that helps to understand things such as which products the user is interested in.

And from this it is possible to generate external actions, such as remarketing on the network of strategies aimed at this.