Sectors and companies whose operations are based on optimizing performance need an SLA, or rather, a Service Level Agreement to ensure the quality and levels of service previously agreed upon.
In other words, sectors such as IT, call centers and, of course, marketing and sales, become differentiators for your business when they work with maximum efficiency.
To ensure this control and specify high performance goals, insurance leads for seniors the SLA comes into play, a document to facilitate its management. In this post, we will show how it is essential for the alignment of the marketing and sales sectors, the famous vendarketing . Check it out.
The SLA is a contract or formal document that determines the minimum levels of a service, program, sector, etc. In it, the quality of the result is placed in measurable terms, the metrics and KPIs, which will guide the evaluation of the performance of the object of the agreement.
It also specifies those responsible, commitments, deadlines and even penalties that will be incurred in the event of non-compliance with the parameters established in the Service Level Agreement.
When contracting an email marketing automation system , for example, the SLA can predict 99% service stability , maximum time to resolve a call due to program failure or fines and discounts on the agreed monthly fee in situations where the inoperability causes losses for an advertising agency.
But how important is it for alignment between sectors of a business?
Its contribution in the case of contracting an external service is very clear, but how can the Service Level Agreement help in aligning the company's sectors , especially marketing and sales?
Strengthening the focus on the common business objective
The joint work of the marketing and sales departments of a business is essential for successful results, and, even though each of them has specific goals for the area, they need to remain focused on the company's common objective.
In this way, by establishing an SLA for the performance of both sectors, the company guarantees that its employees will work engaged and aware that one depends on the other for the success of the business.
Production of real data for establishing future goals