Offering few payment options

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3. Not preparing your website for increased traffic
During the Black Friday promotion, traffic on e-commerce sites can increase up to six times compared to normal .

Therefore, a website that is not prepared for this overload may be offline at the most critical times, such as midnight, lunchtime and late afternoon, causing many sales to be lost.

Tip: Check your server capacity and optimize your site for traffic spikes . Use CDN ( Content Delivery Network ) services to distribute traffic and improve loading speed. Stress tests are essential to ensure that your platform can handle the volume of traffic.

Another common mistake is to restrict the payment methods offered to customers. Therefore, diversifying payment methods is crucial to maximizing sales.

Every customer has their own preferences, and limiting their options can cause you to lose valuable sales.

Tip: In addition to credit and debit cards, offer options such as dominican republic phone number resource Pix, bank slips, digital wallets, and even interest-free installment payments, if possible. The more payment methods you offer, the more likely you are to serve all types of customers.

5. Inefficient logistics
Logistics is one of the biggest challenges. If your company doesn’t have a well-structured strategy to process orders and deliver them on time , you could lose not only sales but also customer trust.

This is because delays and damaged products are major factors of dissatisfaction.

Tip: Make sure you have partnerships with reliable shipping companies and that your order tracking system is working properly. Also, have a team in place to handle any issues, such as returns and exchanges.