The webinar should last a maximum of one hour and to avoid exceeding this time, the ideal is to structure the script and thus fill the time allocated for the video with authority.
It is essential to define the structure and distribute it in minutes so that it does not become tiring and disorganized. Let's understand this distribution better:
5-10 minutes — introduce the topic of the webinar and las vegas email list introduce yourself to the participants;
25 to 30 minutes — present the main idea and develop the content in a clear and objective way;
about 10 minutes — set aside this time for questions and answers, answering questions within the time slot in the case of a live broadcast.
Bonus tip: a webinar always ends with a call to action to encourage continuity of the strategy — liking the company on social media , subscribing to the newsletter, for example.
Disclosure
Set the date — preferably, with some time in advance so that your audience can plan correctly — and publicize it on communication channels that may be in addition to those your company already uses, paid media to reach an even larger audience.
Use all of the company's social media channels to announce that a webinar is being prepared especially for a specific purpose — make the date and time clear in the case of a live broadcast.
Materials
Let's imagine that the objective of the webinar is to explain in detail how a product works, since it has been noticed that people have difficulty using it. It may be that the explanations are not enough and you need some illustrations.
Remember the neurolinguistic learning method? You can use slides created in PowerPoint, Keynote or Prezi as support material and demonstrate what you are explaining with images. This gives you a greater chance of reaching different types of audiences.
Tools for a webinar
You will need to choose a platform for streaming the webinar that is easily accessible to your target audience. Make sure that the video is transmitted with quality and without the risk of noise or freezing in the middle of an important speech — there is nothing more annoying than missing relevant information.
You can use YouTube , which is the most common choice, or resort to Facebook, but we must say that these are two limited tools for broadcasting webinars and that the best of them is the specialized GoToWebinar, which provides all the resources you need for a successful webinar.
For a few more suggestions, consider using Hangouts, Twitch, Skype, and WebinarJam as secondary options for delivering your company's webinar.
As we have seen, webinars are a great tool for those who want to engage leads and customers, for different reasons, at the same time. The audience can be massive, generated by a specific interest in a centralized format — a benefit that will add value to your business.
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