RC: Surveys say that with the pandemic (and even now in 2022), more and more customers want to support local businesses online – it’s the “Buy Local” movement.
AJ : Absolutely. Businesses need to make it as easy as possible to support them. This means being easy to find and interact with online. While consumers want to support local businesses, these businesses need to make the process and experience as easy as possible. This means having quality reviews, high-quality photos, and a great overall customer experience.
RC: How is local SEO different from traditional SEO for brick-and-mortar stores?
AJ : Local SEO has the added complexity of using Google Business Profiles, Apple Maps, Yelp, etc. as tools to increase visibility and leads. Essentially, there are more platforms than just the typical Google search results that we know consumers use to find local businesses. Each of these platforms has its own guidelines, complexities, etc. to rank and convert searchers.
Your online reputation is also key to local SEO. Businesses that are on Yelp and Google Maps have the ability to get reviews that are prominently displayed for a variety of searches and intents. So whether someone is searching for a branded or non-branded term, the reputation will be clear. A bad reputation means fewer customers.
Facebook has made headlines around the world after publishing israel consumer mobile number list internal documents revealing bad practices that could lead to mental health problems and even put democracies at risk.
The discussion about how social media platforms can increase hate speech, fake news and silence minorities grew in the last quarter, when the controversial Elon Musk bought Twitter. All this at the same time that LinkedIn blocked inclusive job postings.
There are a total of 5 billion people connected to the Internet . With this number, we can think of the digital world as a place where everyone is welcome and can find a community. For brands and creators, this means a sea of new customers to interact with.
But not everything is rosy.
Just like in real life, we also face misinformation and digital discrimination. The difference is that this type of content can spread millions of times faster, and what might seem like a harmless action can cause massive damage.
Can local SEO help in these cases?
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