The culture of innovation applied to business refers to the optimization and modernization of processes. In such a competitive market, it is important to adhere to new practices and have a vision aligned with all employees.
Through trust, teamwork and assertive management, innovation in companies can become a reality. If you want to know more about this topic and apply it to your business, continue reading the article.
Why invest in a culture of innovation?
First of all, it is interesting to note that creativity and innovation do not differ from small businesses to large organizations, and can be present in companies of any size and segment.
In this way, the culture of innovation refers to a way of working in which processes are constantly reviewed and improved, acting on points such as increasing productivity, reducing costs and returning on investment.
By bringing innovation management into the organization, professionals tend to be more motivated and satisfied, as the environment is open to new ideas, and collective work is the rule.
Regardless of position or hierarchy, employees can take part in problem-solving and contribute to business strategies. All this in an organizational culture free of judgment and excessive demands, where proactivity is more than a value, it is a prerequisite.
Another point to be gained is the attraction and retention of talent. Who wouldn't want to work in a harmonious environment, where it is possible to contribute ideas and work on different projects, always brazil whatsapp data seeking value in their processes? In this way, the best professionals in the market can join the company.
How to put innovation culture into practice?
Bringing a culture of innovation to companies is not something that depends exclusively on disruptive technologies. Although they help, the whole process relies more on the relationship between management and professionals, who discover and propose new paths to follow. Here are some tips to put into practice.
Openness to new things and trust in employees
The culture of innovation is largely based on collective creation and building a healthy environment where new ideas are heard and considered. Tools can also be inserted into the process to stimulate the innovative vein.
In this sense, it is important to ask for feedback and opinions, praise achievements and present positive results, so that a new identity is absorbed, such as that observed in the maker culture .
Keeping an eye on the market
Keeping up to date with market developments and trends is essential to identify new pain points related to the segment, whether in relation to customers, suppliers and partners or the company itself.
In this way, managers and employees must include in their routines the research and search for information on new products, services, methodologies, applications, etc.
Setting goals and monitoring results
In many companies, innovation culture can represent something completely new. It is therefore essential to understand the objectives that motivate a change of attitude, planning step by step and setting goals.
The innovation process can be a challenge to incorporate, and it is important to monitor and measure the results. This way, it is possible to evaluate the evolution of the company, its strengths and points for improvement. Remember that processes must be constantly improving.
5W2H Method
The 5W2H method is an Eastern methodology designed to bring innovation to any type of business. There are seven topics that must be addressed, taking a broad view of the activities.
What — what should be done;
Where: where the process or sector should act;
Why: why innovate in a given process;
When: when the actions will begin;
Who: Who are the main people responsible for the task;
How: How the process will be implemented,
How much: How much will it cost and what resources will be needed.
Technology as an ally
Finally, technology can be a strong ally to innovate in your processes. With the implementation of a management system, all the information relevant to business growth is recorded and consolidated in a single platform, facilitating communication and consultation of strategic data, for example.