Sprout Social's Instagram Competitor Report that demonstrates competitors' followers and audience growth.

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Encourage customers to use specific hashtags and iraq business email list then track them to effectively monitor and measure the reach and impact of your campaigns. This will help you strengthen your online presence as well as create a sense of community around the brand.

Hashtag analytics also help you understand the context in which branded hashtags are being used and shared by people, which can help you refine messaging and strategy on-the-go to drive more effective engagement.

Competitors
It’s good to know what your competitors are up to and what their audience is talking about to make sure you’re up to date on the latest industry news. You can analyze your competitors to set a benchmark for how your brand measures up to other similar brands in your industry.

Many online social mentions tools let you run a competitor analysis to measure how your social media activity compares to others. Sprout’s competitor report lets you compare your social presence to competitors to track how your performance changes over time.

Track your metrics over time alongside the information you gather through brand monitoring to see how everything from industry news to changes in your content strategy influences your audience growth and engagement.

Brand monitoring can also help you understand the impact of specific tactics you’ve incorporated in your wider strategy, like influencer partnerships and campaigns. If you’ve created hashtags for those efforts, or tagged your posts in Sprout, you can bucket and track these posts to understand what types of campaigns and response efforts succeeded, and which ones failed to connect with your audience.