No consumer wants to see brand operators posting static advertisements on social media; on the contrary, consumers like to play mini-games with brands online or watch behind-the-scenes footage of product production. Conversational marketing tools have greatly increased the convenience of such online interactions for marketers, making interesting interactions one of the experience elements that consumers look forward to when shopping online.
For example, a German car brand combines the advantages of social communication software and uses conversational solutions to turn Messenger and official LINE accounts into micro-CRM platforms to provide the latest event information, appointment test drive services and fun interactions to communicate with car owners or potential consumers and answer austria mobile phone number list service, the mobile assistant will actively predict the driving mileage and maintenance due date, send reminders in advance about the return time to the factory, and make online maintenance appointments. On the other hand, the brand can also conduct more personalized communication through the interaction between car owners and Messenger and LINE, combined with the official website and offline maintenance shop information.
From the above three key factors and case sharing, we can know that to stand out in the fiercely competitive schedule, we not only rely on ingenious ideas and competitive products, but also rely on AI or MarTech tools to assist the brand, from purchasing From front-end communication to on-site conversion and even after-sales interaction, we can effectively capture the hearts of consumers, so that we can be even better during the Double Eleven and Christmas celebrations!