Sprout Social's Tag Performance report showing breakdown of applied tags to published posts.

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Sprout’s suite of social analytics tools jordan business email list provide a breakdown of performance across networks, including impressions, reach, engagements, conversions and clicks. With automated reporting, you can explain which social networks were most successful and demonstrate the ROI of doing a social-first product launch.

Making data-driven improvements for future product campaigns
Campaign analytics will give you the data needed to optimize your live launch activations and reflect and improve. The data collected throughout the launch will clearly show which social media posts generated the most buzz and if certain networks performed better with your audience. Incorporating these insights will help you pivot and tweak based on what the product launch campaign data tells you.

Social media product launch post ideas to inspire you
Launching a product on social media isn’t just about announcing your new product. It’s about telling a story that engages your audience. Here are some examples of brands that used storytelling to successfully launch a product.

Wilson x Caitlin Clark Limitless Collection
2024 was the biggest year in WNBA history for brands and advertisers and Wilson didn’t miss a beat when the sporting goods brand partnered with rookie Caitlin Clark to release an exclusive collection of basketballs.

The collection was highlighted on the brand’s social media for weeks, telling the story of how Clark dreamed of getting a basketball scholarship and one day making it to the WNBA. One of the special-edition basketballs featured Clark’s childhood handwriting.