A post on Sephora's Pinterest account promoting Fenty Skin

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Sephora also uses Pinterest’s Mutually canada b2b leads Exclusive, Collectively Exhaustive (MECE) structure for its content campaigns. This strategy targets specific audiences and goals across five separate campaigns. When the campaigns are combined, they cover different parts of a customer’s lower-funnel journey. The five separate campaigns include:

tively manage your social inbox
Manage your social inbox more efficiently so you don’t miss out on any customer messages. Sprout helps you do this by aggregating your incoming messages from all of your social media accounts into the Smart Inbox, so you can see everything in one place and respond to it all in record time. Keep track of your responses so you don’t duplicate any efforts and make sure your social media followers feel taken care of.

Sprout Social's Smart Inbox, which consolidates conversations for easier engagement
Turn IRL events into online engagement
Consider events your brand has in real life and how they can translate to the social media world. For example, if you’re hosting a product launch for VIP customers, create a photo booth where they can take selfies and post to their social accounts with an event hashtag. Then, you can reshare their posts from your brand account or comment on their posts. The actions you take post-event can multiply the level of engagement for your account.

Speed up your social media response times
Social media response time matters. According to the Index, most customers want to hear from you the same day, ideally within a few hours. Swift responses show your commitment to your customers, which leads to stronger brand satisfaction, higher brand loyalty and a positive brand reputation.