Most likely you will use a combination

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You may need to talk to your prospect to fully qualify them, but usually all the information can be found during the initial research stage.

#2 – Make contact: Extend your hand and say hello
Now that you have identified your dream client, it's time to meet them and build rapport.



This stage can be broken down into two separate steps:

1. Determining the best way
What's the best way to start a conversation with your prospect? Maybe they're particularly active on a certain social network or only reachable by phone. Maybe a cold email is the best solution?

As a rule, it is not recommended to call if there are other options.

Research shows that 80% of phone calls go to voicemail, and only 2% of answered calls result in a meeting.

But there's good news: 78% of decision makers say they've booked a meeting or attended an event because of an invitation from a cold email. Email is a great way to establish direct, personal contact with a prospect.

The best time to send emails is between 8am and 10am and between 3pm and 4pm. During these times, people are usually not busy and can check their emails.

Using social media will depend a lot on the platform and your audience, but it’s worth a try. Consider pairing it with an email to increase your chances.


For example, you can interact with customers on social media, send an email, and then follow up with a phone call. You should make sure to use the method that works best for your customer.

2. Establishing contact
They say you only have one chance to female phone number data a good first impression.

When you make contact, it is important to keep your goal in mind. And usually this goal is not "selling". Would you buy something online from a complete stranger?

The higher the price of your service, the less likely it is that someone will buy your product right away. Instead of trying to sell, introduce yourself first, build trust, and ultimately, just start a conversation. The sale will come later.

#3 – Qualify your prospect: Know their goals and objectives
Customer qualification is your chance to learn more about your target audience. Try to understand their goals, objectives, budget, and other important factors that influence their decision-making. It is also important at this stage to establish that you are talking to a decision maker and identify opportunities where you can offer high value.

This step also gives you the opportunity to confirm whether they meet the four key criteria outlined in step 1. If you find that the client is not a good fit, don’t be discouraged. It’s normal for less than 50% of your prospects to not be a good fit after qualification.