Advantages and examples of consultative selling
Posted: Tue Jan 21, 2025 7:19 am
The advantages of opting for this sales methodology are numerous. Five key qualities stand out, advantages of consultative selling that will benefit business results:
Connect with new audiences.
Build loyalty among customers who already have the brand.
Optimize time when achieving the company's commercial objectives.
Knowing the target audience first-hand, which even allows you to consider launching new products or different services that may not have been considered until now.
Boosting the brand image, as this is a methodology that is being implemented and that generates very positive feelings in users.
Practice is just as important as theory. There are very clear examples of the benefits of consultative selling, such as the following cases:
Automotive sector : investigate the needs of the person who will drive the vehicle. Aspects such as budget, size of seats, trunk, available repair services, etc. can be taken into account depending on the potential buyer of the car. He or she will appreciate that he or she is offered the option best suited to his or her case.
Travel agency : a similar case, since the budget can be a key point. How much consumers have available for vacations. Travel dates, offering them destinations especially suitable for certain times of the year, whether they are going alone, as a couple or with the family, places they already know, among other details.
Air conditioning at home/office : always among the key slovenia whatsapp data points, the budget, if there is a spending limit. Then, the size of the place for which you want to adopt air conditioning or cold/heat climate control, the users that the area will have, energy savings, which may be worth investing more in more sustainable appliances.
Consultative selling is a commercial method that is beginning to be used with particular frequency. It is therefore important that this system is included in specific training for professionals in the field. In the case of EAE Barcelona we have two very interesting proposals for those who want to advance in their skills and knowledge for the field of sales , such as the Master in Marketing and Commercial Management and the Master in Marketing Management . Those people who are interested in improving their work profiles can contact the teaching team at the center so that they can advise them on which of the proposals is most appropriate for their case. This is another example of consultative selling , knowing what those who want to develop their career in the commercial and sales world need.
Connect with new audiences.
Build loyalty among customers who already have the brand.
Optimize time when achieving the company's commercial objectives.
Knowing the target audience first-hand, which even allows you to consider launching new products or different services that may not have been considered until now.
Boosting the brand image, as this is a methodology that is being implemented and that generates very positive feelings in users.
Practice is just as important as theory. There are very clear examples of the benefits of consultative selling, such as the following cases:
Automotive sector : investigate the needs of the person who will drive the vehicle. Aspects such as budget, size of seats, trunk, available repair services, etc. can be taken into account depending on the potential buyer of the car. He or she will appreciate that he or she is offered the option best suited to his or her case.
Travel agency : a similar case, since the budget can be a key point. How much consumers have available for vacations. Travel dates, offering them destinations especially suitable for certain times of the year, whether they are going alone, as a couple or with the family, places they already know, among other details.
Air conditioning at home/office : always among the key slovenia whatsapp data points, the budget, if there is a spending limit. Then, the size of the place for which you want to adopt air conditioning or cold/heat climate control, the users that the area will have, energy savings, which may be worth investing more in more sustainable appliances.
Consultative selling is a commercial method that is beginning to be used with particular frequency. It is therefore important that this system is included in specific training for professionals in the field. In the case of EAE Barcelona we have two very interesting proposals for those who want to advance in their skills and knowledge for the field of sales , such as the Master in Marketing and Commercial Management and the Master in Marketing Management . Those people who are interested in improving their work profiles can contact the teaching team at the center so that they can advise them on which of the proposals is most appropriate for their case. This is another example of consultative selling , knowing what those who want to develop their career in the commercial and sales world need.