In what cases are bloggers required to register creatives
Posted: Tue Jan 21, 2025 7:50 am
From a legal perspective, influencers can act as both advertisers and distributors of advertising. In both cases, creatives will have to be labeled, and it won’t always be possible to delegate this work to a third party.
Blogger - advertiser
The case when a blogger acts as an advertising kuwait telegram database customer. For example, on his own initiative, he advertises a product or independently orders advertising from other companies/bloggers. The advertiser can take on the responsibility for transferring data to ERIR through one of the ORDs or delegate this work to the advertising distributor, having concluded a corresponding agreement or an additional agreement to it with him.
Blogger - advertising distributor
Most often, bloggers act as distributors of advertising - they broadcast creatives on their Internet resources, for example, on a personal website or in a social network community. In this case, the blogger must independently transfer all reports on the advertising campaign to ERIR; delegating this work to third parties is not allowed. It is also worth carefully reading the contract - the document may contain a clause requiring the transfer of information for the advertiser.
Blogger - advertiser
The case when a blogger acts as an advertising kuwait telegram database customer. For example, on his own initiative, he advertises a product or independently orders advertising from other companies/bloggers. The advertiser can take on the responsibility for transferring data to ERIR through one of the ORDs or delegate this work to the advertising distributor, having concluded a corresponding agreement or an additional agreement to it with him.
Blogger - advertising distributor
Most often, bloggers act as distributors of advertising - they broadcast creatives on their Internet resources, for example, on a personal website or in a social network community. In this case, the blogger must independently transfer all reports on the advertising campaign to ERIR; delegating this work to third parties is not allowed. It is also worth carefully reading the contract - the document may contain a clause requiring the transfer of information for the advertiser.