The value of videos in email marketing Advantages
Posted: Tue Jan 21, 2025 8:05 am
To do this, you need a simple emailing tool like MDirector, which allows brands to successfully approach their subscribers. What are you waiting for? of including videos in email marketingEmail marketing is constantly changing. As users' needs and tastes change, digital advertising managers have to adapt brands' formats and messages. If users are not the same, neither should the messages they receive. In addition, email marketing is one of the emerging trends. More and more brands are putting into practice some of the tips to improve their newsletters or even attract more leads or buyer personas. This makes it increasingly difficult for companies to stand out in customers' inboxes. That's why video is so highly valued. Including videos in your email marketing strategy is generally a positive thing. It is one of the most visual and attractive content for users, which is why it has great positive aspects for conversion.
The fact is that including videos in your email yahoo email address marketing strategy can increase open rates by up to 19%. And when it comes to click-through rates, these can increase by over 300%. Disadvantages of including videos in your email marketing strategy Disadvantages of including videos in your email marketing strategy 1.- video The drawbacks come from the technical side rather than the creative or marketing side. Many email providers do not yet support embedded video. Despite being world-renowned brands like Gmail or Outlook, some email providers are not up to date with integrating video into their email messages. The problem has a simple solution. Some publishers allow you to create newsletters, for example, with integrated video. In this way, the algorithms used detect the devices on which the email is opened, as well as the operating system, and adapt to it.
The fact is that including videos in your email yahoo email address marketing strategy can increase open rates by up to 19%. And when it comes to click-through rates, these can increase by over 300%. Disadvantages of including videos in your email marketing strategy Disadvantages of including videos in your email marketing strategy 1.- video The drawbacks come from the technical side rather than the creative or marketing side. Many email providers do not yet support embedded video. Despite being world-renowned brands like Gmail or Outlook, some email providers are not up to date with integrating video into their email messages. The problem has a simple solution. Some publishers allow you to create newsletters, for example, with integrated video. In this way, the algorithms used detect the devices on which the email is opened, as well as the operating system, and adapt to it.