Promotion of goods on Avito: how to increase efficiency
Posted: Tue Jan 21, 2025 8:27 am
For example, you can offer a small set of tools or one free service as a gift along with a bicycle. Depending on the current probability of a sale, you can adjust the timing of paid promotion. For example, in a low period - launch a campaign for a week, and in a high period - for 1-2 days. This way you can use your advertising budget more rationally.
Advertising on Avito: promoting your business on the most popular trading platform
Competition in the niche
Before you start promoting, you need to luxembourg telegram database imagine how many sellers are operating in the target niche. A large number of similar offers intensifies competition and complicates sales. A striking example of where a large number of sellers greatly heats up the market and affects the price is real estate rental.
If the niche you are interested in is almost empty (2-4 sellers), then it is worth using the service of increasing views by 2 or 5 times. With high competition, it is better to increase impressions by 10 or more times.
Sales volumes
There is no need to thoughtlessly connect all the services in a row, it is important to decide which platform capabilities will allow you to get the required number of sales. For example, to increase the number of one-time transactions and achieve a certain number of regular calls, you will need different terms of service.
Approximate algorithm for selecting a strategy
The promotion strategy should be chosen depending on the probability of a sale.
Read also:
How does "Demand Analytics" work on Avito
High probability of sale. If your niche has high competition and low sales volume, purchasing a service to increase impressions by 10 times for 7 days is suitable, and with an average volume, it is better to choose the option of increasing by 5 times for only 1 day. If competition is low and there are many sales, you can increase the reach by 2-5 times for 7 days, and low sales volumes can be corrected by increasing impressions by 2 times for 1 day.
Advertising on Avito: promoting your business on the most popular trading platform
Competition in the niche
Before you start promoting, you need to luxembourg telegram database imagine how many sellers are operating in the target niche. A large number of similar offers intensifies competition and complicates sales. A striking example of where a large number of sellers greatly heats up the market and affects the price is real estate rental.
If the niche you are interested in is almost empty (2-4 sellers), then it is worth using the service of increasing views by 2 or 5 times. With high competition, it is better to increase impressions by 10 or more times.
Sales volumes
There is no need to thoughtlessly connect all the services in a row, it is important to decide which platform capabilities will allow you to get the required number of sales. For example, to increase the number of one-time transactions and achieve a certain number of regular calls, you will need different terms of service.
Approximate algorithm for selecting a strategy
The promotion strategy should be chosen depending on the probability of a sale.
Read also:
How does "Demand Analytics" work on Avito
High probability of sale. If your niche has high competition and low sales volume, purchasing a service to increase impressions by 10 times for 7 days is suitable, and with an average volume, it is better to choose the option of increasing by 5 times for only 1 day. If competition is low and there are many sales, you can increase the reach by 2-5 times for 7 days, and low sales volumes can be corrected by increasing impressions by 2 times for 1 day.