Another very positive point of this strategy is that it ensures versatility, thanks to the different types of email marketing . Each one can be used depending on the objectives and the moment of your strategy, which enhances the results.
To avoid any doubts about which ones to use, see the main possibilities for messages of this type.
Welcome
The welcome email welcomes the person to your contact list . It is used to identify whether the website registration was successful or how messages will be sent. It can also encourage the customer to take an action, such as checking out the products.
Transactional
Transactional emails confirm and provide information about an cpa email list action taken . This is what happens when someone buys a product from an e-commerce site and receives information about the order number and tracking method, for example. Because it is automatic, it delivers the same message for each action taken.
Newsletter
The purpose of a newsletter is to inform and strengthen the relationship between the brand and the recipient. It is sent periodically and covers topics such as market news, events held and common questions. It also serves to nurture leads, as a way to promote blog content, for example.
Promotional
Also known as “direct email,” the promotional version focuses on presenting solutions , offers, products, launches, and so on. It is through this alternative that you can send a discount coupon, talk about an abandoned cart, or indicate the arrival of a new product.