All thanks to smarter data and strategies being used to maximize profits
Posted: Tue Jan 21, 2025 8:52 am
However, email has evolved and now, attracting your audience's attention is much more difficult than it was 10 years ago. And it's getting harder every day. In 2019, email marketing techniques will undergo certain changes: 1.- Automated segmentation Email marketing in 2019 automated segmentation As email marketing becomes a growing platform that marketers use to increase ROI and the process of user segmentation is becoming more complex. Email marketing is getting smarter and trends are shifting more towards delivering content to audiences who engage and find value in it . On the other hand, if a potential customer has visited a website multiple times, or opened an email more than once, smart segmentation will continue to send emails to these people. And further engagement will be encouraged through relevant automated emails.
2.- Text-only emails Segmenting email contacts emergency hospital contacts is a major trend that will have a very strong impact in 2019. The way marketers design emails will also see an overall shift in strategy this year. Where trends in the past included sending out promotions and sales-oriented messages filled with graphics, email marketing in 2019 will opt for plain, interactive text messages . The popularity of email marketing and inboxes that are filled with a lot of ads are probably the cause of this change. Gone are the days of audiences eager to open emails containing all sorts of information. The truth is that many email users are now reluctant to read or interact with such emails. Fear of spam or of users turning it into spam makes text-only emails increasingly popular. Experts have found that email users prefer plain text rather than HTML-style email messages that have lots of images and text.
2.- Text-only emails Segmenting email contacts emergency hospital contacts is a major trend that will have a very strong impact in 2019. The way marketers design emails will also see an overall shift in strategy this year. Where trends in the past included sending out promotions and sales-oriented messages filled with graphics, email marketing in 2019 will opt for plain, interactive text messages . The popularity of email marketing and inboxes that are filled with a lot of ads are probably the cause of this change. Gone are the days of audiences eager to open emails containing all sorts of information. The truth is that many email users are now reluctant to read or interact with such emails. Fear of spam or of users turning it into spam makes text-only emails increasingly popular. Experts have found that email users prefer plain text rather than HTML-style email messages that have lots of images and text.