How to analyze smartphone access with Google Analytics

[shaownhasan]

compiled by the Ministry of Internal Affairs and Communications , smartphone usage exceeds that of PCs among people in their teens to forties.

The default setting for Google Analytics is to display access data from all devices combined, but access from smartphones needs to be analyzed separately from access from PCs.

This is because the way a website looks on a PC and on a smartphone is very different. Also,
when a website is viewed on a smartphone, it is often viewed while on the move or away finance directors mailing lead from home, which is completely different from when a website is viewed on a PC.

For this reason, access from smartphones must be analyzed separately from access from PCs.
Even for the same website, user needs and behavior will differ depending on whether they are using a PC or smartphone, so they must be treated as different entities and analyzed and improved.

(Related article: "AI automatically analyzes your site! What is the power of Google Analytics' Assistant function?" )

Now let's take a look at how to analyze smartphone access using Google Analytics.

1) Get an overview by going to "Users" → "Mobile" → "Overview"
First, select "Users" on the left side of Google Analytics, then select "Mobile" from there.
When more detailed items appear, select "Overview."