What does a digital marketing professional do?
Posted: Tue Jan 21, 2025 8:58 am
Marketers are experts in generating advertising and promotional strategies to drive a brand’s success.
These strategies include:
the creation of content;
management of advertising campaigns;
competitor study;
data analysis;
design of digital marketing strategies.
These professionals work to increase brand recognition, diabetes mailing list improve online presence and increase sales. Therefore, we can say that the marketing professional is responsible for making the products and services offered more attractive to their consumers. In this way, it is possible to create a sales flow suited to the needs of the business, an essential factor for its sustainability.
It is also up to the professional to look after the company's brand, adding value to it. Therefore, to achieve organizational goals, the marketing professional must have some behavioral skills, such as being creative and innovative, in addition to being aware of market trends.
READ MORE: SQL and MQL: what it is and lead qualification
Top 5 Digital Marketing Tools
Below, you will find a list of the main digital marketing tools that can make your day-to-day life easier. Check it out!
CRM Software
Having a CRM system is essential for you to better understand your business's current and potential customers, taking actions that ensure loyalty. By sending emails containing specific promotions, birthday greetings and content according to people's interests, segmentation is more accurate and brings better results.
Plus, with Salesforce CRM you get:
Google Analytics
It is essential for those who have e-commerce , websites and blogs, as Google Analytics signals the visitor's path on your site. You gain valuable information, for example, about where the traffic comes from, which pages are most visited, bounce rates and cart abandonment, among others.
Keyword Planner
Google Keyword Planner is an essential tool for creating SEO-optimized content. By using it, you can analyze the search volume of the terms you intend to use in your strategy and obtain excellent alternatives that can be explored in your posts.
WordPress
WordPress is the most widely used CMS (Content Management System) in the world. It is used to manage different types of pages, such as blogs, websites, e-commerce sites, etc.
By using this tool, you can create and edit your content without needing to use any programming language. It's all very simple and intuitive. That's why it's often used by companies of any size and in any area of activity.
Google Trends
Google Trends is a tool that allows you to evaluate the number of searches for keywords over a given period. When you search for the term you are interested in, you will see a graph that shows the search volume over time.
Additionally, you can filter the results according to the country, region, period, type of search and category of interest. This way, you can choose the keyword that best suits your strategy and thus achieve better results.
READ MORE: What is CTA?
These strategies include:
the creation of content;
management of advertising campaigns;
competitor study;
data analysis;
design of digital marketing strategies.
These professionals work to increase brand recognition, diabetes mailing list improve online presence and increase sales. Therefore, we can say that the marketing professional is responsible for making the products and services offered more attractive to their consumers. In this way, it is possible to create a sales flow suited to the needs of the business, an essential factor for its sustainability.
It is also up to the professional to look after the company's brand, adding value to it. Therefore, to achieve organizational goals, the marketing professional must have some behavioral skills, such as being creative and innovative, in addition to being aware of market trends.
READ MORE: SQL and MQL: what it is and lead qualification
Top 5 Digital Marketing Tools
Below, you will find a list of the main digital marketing tools that can make your day-to-day life easier. Check it out!
CRM Software
Having a CRM system is essential for you to better understand your business's current and potential customers, taking actions that ensure loyalty. By sending emails containing specific promotions, birthday greetings and content according to people's interests, segmentation is more accurate and brings better results.
Plus, with Salesforce CRM you get:
Google Analytics
It is essential for those who have e-commerce , websites and blogs, as Google Analytics signals the visitor's path on your site. You gain valuable information, for example, about where the traffic comes from, which pages are most visited, bounce rates and cart abandonment, among others.
Keyword Planner
Google Keyword Planner is an essential tool for creating SEO-optimized content. By using it, you can analyze the search volume of the terms you intend to use in your strategy and obtain excellent alternatives that can be explored in your posts.
WordPress
WordPress is the most widely used CMS (Content Management System) in the world. It is used to manage different types of pages, such as blogs, websites, e-commerce sites, etc.
By using this tool, you can create and edit your content without needing to use any programming language. It's all very simple and intuitive. That's why it's often used by companies of any size and in any area of activity.
Google Trends
Google Trends is a tool that allows you to evaluate the number of searches for keywords over a given period. When you search for the term you are interested in, you will see a graph that shows the search volume over time.
Additionally, you can filter the results according to the country, region, period, type of search and category of interest. This way, you can choose the keyword that best suits your strategy and thus achieve better results.
READ MORE: What is CTA?