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Understanding your Instagram competitor analysis

Posted: Tue Jan 21, 2025 9:28 am
by phonenumber
3. Crayon
Crayon can be used for Instagram competitive analysis portugal b2b leads through its AI-driven features that summarize news and score the importance of information. The platform condenses articles about competitors into key takeaways, which are then sorted by relevance, enabling users to quickly grasp changes in the competitive landscape.

A screenshot of the Crayon.co homepage, where a headline that reads "Track competitors. Win more deals. Powered by Al." The page also features product examples using website changes.
Crayon’s monitoring capabilities ensure that key insights about competitors on Instagram are directly delivered to users’ inboxes, keeping them updated on significant activities and strategies employed by their competitors. This streamlined approach helps in maintaining a competitive edge by staying informed about market trends and competitor movements.

Now that you have an Instagram Competitor Report, you can begin your analysis. Take the time to soak in the details and reflect on your competitors’ marketing strengths and weaknesses. Pay attention to high engagement rates and top posts to pinpoint potential tactics in your strategy.

If you notice any major spikes or dips, see if the brand has been doing anything differently. For example, if you notice increased followership, look at their profile to see if they have partnered with any influencers or completed giveaways.

The Instagram Competitor Report is part of Sprout’s analytics suite. Share competitive insights—as well as your brand’s Instagram Profiles Report—with stakeholders by emailing PDF reports from Sprout. By doing so, you can demonstrate your brand’s success or secure buy-in for future campaigns.