The most in-demand digital professions
Posted: Tue Jan 21, 2025 9:51 am
These are some of the most sought-after digital professions in the field of online marketing.
SEO Specialist : Must manage the aspects of so-called Search Engine Optimization to maximize the online visibility of the company. Their duties include planning strategies so that search engine algorithms detect one or more web pages.
SEO Copywriter : Combines persuasive writing skills with knowledge of search engine algorithms to create content that ranks highly.
SEM/PPC Specialist : An online advertising expert who knows how to maximize the results of paid search engine campaigns , such as Google Ads.
Digital Strategist : develops and implements digital marketing strategies to achieve business objectives by analyzing the market and identifying the target audience.
Data analyst : their role is to set up data collection and then group it, interpret it and translate it into real actions useful to the marketing strategy, analyzing the performance of the different KPIs.
Social Media Manager : manages and optimizes activities on social networks, creating content, interacting with the community, analyzing results and implementing strategies to increase participation and visibility on these channels.
CRO Specialist : CRO is the discipline used to maximize the iran whatsapp data conversion rate of websites, applications and landing pages. It requires a variety of skills, combining persuasive writing with knowledge of user psychology, as well as technical skills for using A/B testing tools and platforms and data analysis.
Content Manager : responsible for the creation, planning and strategic distribution of digital content to achieve the company's communication and marketing objectives.
Affiliate Manager : manages affiliate programs to promote the company's products or services, establishing collaborations with other subjects.
Web Analyst – Analyzes data from the web and other digital platforms to gain useful insights and information to optimize site and marketing strategies.
Growth Hacker : Uses creative and experimental strategies to drive business growth, focusing on user acquisition, lead generation, and improving conversion metrics.
E-commerce Manager : manages the operational aspect of an e-commerce site , including online sales, product catalog management, and optimizing the shopping experience.
UX/UI Designer : designs the experience and visual appearance of digital products so that they are intuitive and efficient for users.
Automation Architect : Designs and implements marketing solutions through automation, defining strategies and creating automated workflows.
How to get a job in the digital marketing sector
To become an expert and work in the broad world of digital marketing, you can start from the theoretical basis provided by training in economics or marketing , among many other compatible options. Even better is to specialize with a specific degree or postgraduate degree, which will provide you with that expertise and additional knowledge, very useful before embarking on a profession in the world of digital marketing.
An example of this is the Master in Marketing Management , which will provide you with the necessary tools to know how to apply technical knowledge, analytical and strategic skills to carry out marketing policies capable of creating goods and services, detecting new markets and taking advantage of business opportunities in the new global context.
However, even more than in other sectors, working in digital marketing means never stopping learning . Indeed, in a constantly evolving world, continuous updating and flexibility are key to keeping up with innovations.
Furthermore, given the breadth and complexity of the sector, it is unimaginable to know and do everything, so it is advisable to choose an area in which to specialise and then collaborate with other experts in the most in-demand digital professions. Therefore, training courses, certifications, readings, participation in online communities, sector events and, above all, practical experience in the field should be included in the dynamics of professional development.
SEO Specialist : Must manage the aspects of so-called Search Engine Optimization to maximize the online visibility of the company. Their duties include planning strategies so that search engine algorithms detect one or more web pages.
SEO Copywriter : Combines persuasive writing skills with knowledge of search engine algorithms to create content that ranks highly.
SEM/PPC Specialist : An online advertising expert who knows how to maximize the results of paid search engine campaigns , such as Google Ads.
Digital Strategist : develops and implements digital marketing strategies to achieve business objectives by analyzing the market and identifying the target audience.
Data analyst : their role is to set up data collection and then group it, interpret it and translate it into real actions useful to the marketing strategy, analyzing the performance of the different KPIs.
Social Media Manager : manages and optimizes activities on social networks, creating content, interacting with the community, analyzing results and implementing strategies to increase participation and visibility on these channels.
CRO Specialist : CRO is the discipline used to maximize the iran whatsapp data conversion rate of websites, applications and landing pages. It requires a variety of skills, combining persuasive writing with knowledge of user psychology, as well as technical skills for using A/B testing tools and platforms and data analysis.
Content Manager : responsible for the creation, planning and strategic distribution of digital content to achieve the company's communication and marketing objectives.
Affiliate Manager : manages affiliate programs to promote the company's products or services, establishing collaborations with other subjects.
Web Analyst – Analyzes data from the web and other digital platforms to gain useful insights and information to optimize site and marketing strategies.
Growth Hacker : Uses creative and experimental strategies to drive business growth, focusing on user acquisition, lead generation, and improving conversion metrics.
E-commerce Manager : manages the operational aspect of an e-commerce site , including online sales, product catalog management, and optimizing the shopping experience.
UX/UI Designer : designs the experience and visual appearance of digital products so that they are intuitive and efficient for users.
Automation Architect : Designs and implements marketing solutions through automation, defining strategies and creating automated workflows.
How to get a job in the digital marketing sector
To become an expert and work in the broad world of digital marketing, you can start from the theoretical basis provided by training in economics or marketing , among many other compatible options. Even better is to specialize with a specific degree or postgraduate degree, which will provide you with that expertise and additional knowledge, very useful before embarking on a profession in the world of digital marketing.
An example of this is the Master in Marketing Management , which will provide you with the necessary tools to know how to apply technical knowledge, analytical and strategic skills to carry out marketing policies capable of creating goods and services, detecting new markets and taking advantage of business opportunities in the new global context.
However, even more than in other sectors, working in digital marketing means never stopping learning . Indeed, in a constantly evolving world, continuous updating and flexibility are key to keeping up with innovations.
Furthermore, given the breadth and complexity of the sector, it is unimaginable to know and do everything, so it is advisable to choose an area in which to specialise and then collaborate with other experts in the most in-demand digital professions. Therefore, training courses, certifications, readings, participation in online communities, sector events and, above all, practical experience in the field should be included in the dynamics of professional development.