Influencers will continue to define the cultural zeitgeist
Posted: Tue Jan 21, 2025 10:08 am
The trajectory of online influencer marketin romania b2b leads underscores its enduring relevance and endless evolution. From its blogging beginnings to the present proliferation of influencers across social platforms, the industry has not only persisted but thrived.
Even while facing challenges like backlash and saturation, influencers continue to wield significant power, particularly in niche communities. Looking forward, increased influencer diversity, pay transparency and AI-assisted content creation promise to shape the future landscape—ensuring that influencer marketing remains a powerful force in the digital realm and opens up limitless opportunity for brands.
Want to hear more from Lorenz about influencers’ role in internet culture? Watch her Under the Brand-fluence session on-demand.
And read Lorenz’s book, Extremely Online: The Untold Story of Fame, Influence and Power on the Internet. You can also follow her on Instagram, TikTok, YouTube and Substack.
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years.
Through that time, our north star has always been to help our customers not just manage but maximize the power of social. It’s the reason why we are constantly, thoughtfully investing in our platform—because our industry doesn’t move forward unless we’re equipping our users with the tools they need to do exceptional work.
Which is why I’m thrilled to share that Sprout has launched Breaking Ground: a new quarterly program to keep our customers up to date on everything you need to know about our latest product advancements, so that you can drive more business impact from social.
Even while facing challenges like backlash and saturation, influencers continue to wield significant power, particularly in niche communities. Looking forward, increased influencer diversity, pay transparency and AI-assisted content creation promise to shape the future landscape—ensuring that influencer marketing remains a powerful force in the digital realm and opens up limitless opportunity for brands.
Want to hear more from Lorenz about influencers’ role in internet culture? Watch her Under the Brand-fluence session on-demand.
And read Lorenz’s book, Extremely Online: The Untold Story of Fame, Influence and Power on the Internet. You can also follow her on Instagram, TikTok, YouTube and Substack.
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years.
Through that time, our north star has always been to help our customers not just manage but maximize the power of social. It’s the reason why we are constantly, thoughtfully investing in our platform—because our industry doesn’t move forward unless we’re equipping our users with the tools they need to do exceptional work.
Which is why I’m thrilled to share that Sprout has launched Breaking Ground: a new quarterly program to keep our customers up to date on everything you need to know about our latest product advancements, so that you can drive more business impact from social.