Leverages data collected directly and exclusively by Uber

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The company uses first-party data from Uber and Uber Eats to analyze its customer profiles.

First, in terms of data, a user's service usage history is linked to a single ID. Based on that ID, advertisers can use "profile, mobility data, and delivery data collected directly by Uber" to better understand and reach their target audience.

Second, by understanding the rider lifecycle on the Uber platform, we can add more meaningful meaning to the data.It is important to understand this using four contextual filters based on user behavior: history, behavior, real-time, and context. In addition to this deep understanding of users, the combination of appropriate 'cultural moments like live concerts, seasonal moments like Christmas, and brand moments like new product announcements' increases the appeal of the ads," says Mochida.

Next, Mochida introduced some of the company's advertising japan whatsapp number data products, including sponsored listings, journey ads, and post-checkout ads.

Sponsored listings are ads for Uber Eats users, and recommendations for about 100 restaurants are displayed the moment the app is opened. Journey ads are ads from only one company that are delivered to users during the average 20-30 minutes from dispatching an Uber car to arriving at the destination. Post-checkout ads are a service that allows only one company to deliver ads exclusively after the order is completed.

"In the future, we plan to launch additional functions that will enable one-stop access to everything from awareness to promoting understanding of products and services, and adding items to carts," says Mochida.