Changes in customer purchasing behavior
Posted: Wed Jan 22, 2025 4:58 am
Price analysis is very important because it is the factor to which consumers are most sensitive.
The pricing will naturally determine the target user base, and the price range will also reveal sales strategies such as selling at a low profit margin and high volume, or raising the unit price and limiting sales volume.
Once you understand the characteristics and value of the product or service your company is trying to launch, you need to determine a price that is commensurate with those characteristics and value and will still allow you to make a profit.
Each product and service has an approximate market turkey telegram phone number list price, so pricing that is far removed from the market and consumer perception will fail. When analyzing prices, it is necessary to think from the consumer's perspective and consider a price that is commensurate with the value that your company, product, or service provides.
It is also essential to understand the general market price of products and services by conducting interviews and surveys of existing users, as well as market and competitive research, as basis for analysis.
3. Place
Once you understand the characteristics and value of your products and services and have determined your target user base through price, you can consider where and how you will offer your products or services.
Mass-produced, low-priced products are suitable for sale at supermarkets, convenience store chains, and mass retailers with nationwide distribution networks that target a wide range of users.
On the other hand, if your product or service cannot be mass-produced and is therefore expensive, it is best to narrow down your target user base. Distribution will be limited to places where the target users are likely to encounter the product or service, or through direct sales.
The pricing will naturally determine the target user base, and the price range will also reveal sales strategies such as selling at a low profit margin and high volume, or raising the unit price and limiting sales volume.
Once you understand the characteristics and value of the product or service your company is trying to launch, you need to determine a price that is commensurate with those characteristics and value and will still allow you to make a profit.
Each product and service has an approximate market turkey telegram phone number list price, so pricing that is far removed from the market and consumer perception will fail. When analyzing prices, it is necessary to think from the consumer's perspective and consider a price that is commensurate with the value that your company, product, or service provides.
It is also essential to understand the general market price of products and services by conducting interviews and surveys of existing users, as well as market and competitive research, as basis for analysis.
3. Place
Once you understand the characteristics and value of your products and services and have determined your target user base through price, you can consider where and how you will offer your products or services.
Mass-produced, low-priced products are suitable for sale at supermarkets, convenience store chains, and mass retailers with nationwide distribution networks that target a wide range of users.
On the other hand, if your product or service cannot be mass-produced and is therefore expensive, it is best to narrow down your target user base. Distribution will be limited to places where the target users are likely to encounter the product or service, or through direct sales.