Growth Hacking: What is it and what is it for?
Posted: Wed Jan 22, 2025 4:59 am
Discovering what growth hacking is is a turning point, especially if you are passionate about technology and marketing, because it aims to grow a company at the lowest possible cost.
Have you heard of this term? In this article we will explain what this term is that you will commonly see in the startup universe, what it is used for and why you should start implementing it in your company.
What is growth hacking ?
Growth hacking is , in principle, a technique that consists of growing a company at the lowest possible cost, as we mentioned at the beginning.
It was Sean Ellis who coined this term in 2010, when he was in Thailand Phone Number Lead charge of marketing for Dropbox. The expert used this word to highlight efficiency above all else.
The formula proved successful, and Ellis went on to replicate it with other companies, including EventBrite, LogMeIn and Lookout. In fact, he wrote a book on the subject.
growth hacking definition
The idea behind this initiative is that your business can grow with minimal investment and less effort. The dream of any company!
Growth hacking involves analyzing which parts of a given product provide value and, based on an analysis of specific data, maximizing it.
Who does growth hacking within a company?
Those who carry out this technique are precisely growth hackers . They generally have a markedly analytical profile, oriented towards results-based marketing , but with extensive knowledge of technology and computing.
For this reason, it is not unusual to see IT experts dedicating themselves to this marketing discipline or marketers learning to develop lines of code. This professional profile is at its peak, since not all companies have a gigantic budget to invest in marketing and advertising.
Growth hacking therefore offers an effective alternative . It allows you to do more with less, optimising the different processes that take place in the company.
growth hacker profile
What is growth hacking and what are its benefits?
What we have to keep in mind when talking about growth hacking is that its objective is to seek to increase the volume of a company's income, always with the minimum use of resources.
Have you heard of this term? In this article we will explain what this term is that you will commonly see in the startup universe, what it is used for and why you should start implementing it in your company.
What is growth hacking ?
Growth hacking is , in principle, a technique that consists of growing a company at the lowest possible cost, as we mentioned at the beginning.
It was Sean Ellis who coined this term in 2010, when he was in Thailand Phone Number Lead charge of marketing for Dropbox. The expert used this word to highlight efficiency above all else.
The formula proved successful, and Ellis went on to replicate it with other companies, including EventBrite, LogMeIn and Lookout. In fact, he wrote a book on the subject.
growth hacking definition
The idea behind this initiative is that your business can grow with minimal investment and less effort. The dream of any company!
Growth hacking involves analyzing which parts of a given product provide value and, based on an analysis of specific data, maximizing it.
Who does growth hacking within a company?
Those who carry out this technique are precisely growth hackers . They generally have a markedly analytical profile, oriented towards results-based marketing , but with extensive knowledge of technology and computing.
For this reason, it is not unusual to see IT experts dedicating themselves to this marketing discipline or marketers learning to develop lines of code. This professional profile is at its peak, since not all companies have a gigantic budget to invest in marketing and advertising.
Growth hacking therefore offers an effective alternative . It allows you to do more with less, optimising the different processes that take place in the company.
growth hacker profile
What is growth hacking and what are its benefits?
What we have to keep in mind when talking about growth hacking is that its objective is to seek to increase the volume of a company's income, always with the minimum use of resources.