9. Award for best photo, caption or video
Posted: Wed Jan 22, 2025 5:00 am
Ask your followers to share their creative passions with your brand—whether it’s a beautiful photo or a hilarious caption. Use this as an opportunity to source content that features people using or interacting with your product, service or location.
A screenshot of an Instagram caption from armenia b2b leads Camp Marantha calling their followers to participate in a photo contest.
10. Complete a digital scavenger hunt
In today’s hybrid world, you can create a digital scavenger hunt for social media users all over the world. To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.
11. Win a trivia or guessing contest
Whether it’s testing their knowledge at a game of trivia or guessing how many objects are in a photo, people are keen to compete for prizes. Design a game related to your brand or product, and you will hit the engagement jackpot.
A screenshot of an Instagram caption by creator aurikatariina's about her giveaway contest. The person who guesses how much trash is in her photo wins the prize.
12. Submit an essay, story or poem
Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too.
screenshot of The Jessie's writing contest promotion on Twitter
Image Source: X (Twitter)
A screenshot of an Instagram caption from armenia b2b leads Camp Marantha calling their followers to participate in a photo contest.
10. Complete a digital scavenger hunt
In today’s hybrid world, you can create a digital scavenger hunt for social media users all over the world. To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.
11. Win a trivia or guessing contest
Whether it’s testing their knowledge at a game of trivia or guessing how many objects are in a photo, people are keen to compete for prizes. Design a game related to your brand or product, and you will hit the engagement jackpot.
A screenshot of an Instagram caption by creator aurikatariina's about her giveaway contest. The person who guesses how much trash is in her photo wins the prize.
12. Submit an essay, story or poem
Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too.
screenshot of The Jessie's writing contest promotion on Twitter
Image Source: X (Twitter)