A regional subdomain is a version
Posted: Wed Jan 22, 2025 6:30 am
If it's bad, then everything at once .
We quickly solved the problem with the addresses, but we were unable to immediately restore our positions and grow. The reason is Yandex's innovations. First, "Palekh" appeared, then "Korolev". As a result, the ranking algorithm by region changed. Each region required its own pages - subdomains.
"First there was Yandex Catalog. Through it, companies registered their stores and sales offices in different regions. It was enough to enter queries with the necessary toponyms on the page: "Buy shoes in Yekaterinburg", "Buy shoes in Novosibirsk".
Then the catalog ceased to exist. Thanks to the Palekh and Korolev algorithms, Yandex began to determine the user's location more accurately. The site pages should still include a toponym, for example, "buy shoes in Novosibirsk". But it is impossible to mention all the regions of presence on one page. The only solution is to create subdomains for these regions"
Daria Likhacheva, Head of SEO Department at Promo Expert
We decided to conduct an experiment and created subdomains for 2 regions.
of the main site with original content. Since the subdomain is bc data taiwan phone number for visitors from a specific region, the content will be different: metadata, titles, texts, product prices, delivery terms, etc.
Read also:
About a fuckup when moving a site to a new CMS
Multiple growth of traffic from SEO
Yandex indexed the first subdomains and growth began.
What we did to improve our rankings and increase traffic:
1. Continued to create subdomains.
2. Expanded clustering. Previously, a simple division was enough for searching: men's and women's shoes. Now the buyer has become more demanding. He is not looking for "men's shoes", but "gray summer shoes". To help him quickly find the right model, we expanded clustering. For each cluster, we made a corresponding section of the catalog.
Advanced Clustering for Online Shoe Store
3. We “sharpened” product cards for SEO and for handling objections:
gave more information about the product;
posted customer reviews and answers to questions on the page;
described the warranty and delivery;
took more photos from different sides, improved the quality of the images, etc.
We quickly solved the problem with the addresses, but we were unable to immediately restore our positions and grow. The reason is Yandex's innovations. First, "Palekh" appeared, then "Korolev". As a result, the ranking algorithm by region changed. Each region required its own pages - subdomains.
"First there was Yandex Catalog. Through it, companies registered their stores and sales offices in different regions. It was enough to enter queries with the necessary toponyms on the page: "Buy shoes in Yekaterinburg", "Buy shoes in Novosibirsk".
Then the catalog ceased to exist. Thanks to the Palekh and Korolev algorithms, Yandex began to determine the user's location more accurately. The site pages should still include a toponym, for example, "buy shoes in Novosibirsk". But it is impossible to mention all the regions of presence on one page. The only solution is to create subdomains for these regions"
Daria Likhacheva, Head of SEO Department at Promo Expert
We decided to conduct an experiment and created subdomains for 2 regions.
of the main site with original content. Since the subdomain is bc data taiwan phone number for visitors from a specific region, the content will be different: metadata, titles, texts, product prices, delivery terms, etc.
Read also:
About a fuckup when moving a site to a new CMS
Multiple growth of traffic from SEO
Yandex indexed the first subdomains and growth began.
What we did to improve our rankings and increase traffic:
1. Continued to create subdomains.
2. Expanded clustering. Previously, a simple division was enough for searching: men's and women's shoes. Now the buyer has become more demanding. He is not looking for "men's shoes", but "gray summer shoes". To help him quickly find the right model, we expanded clustering. For each cluster, we made a corresponding section of the catalog.
Advanced Clustering for Online Shoe Store
3. We “sharpened” product cards for SEO and for handling objections:
gave more information about the product;
posted customer reviews and answers to questions on the page;
described the warranty and delivery;
took more photos from different sides, improved the quality of the images, etc.