Adjusting bids and budgets

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Disadvantages of PPC
There are three disadvantages to listing ads.

Affected by ad blocking
Visual appeal is difficult
Bidding competition limits costs and impressions
Affected by ad blocking
Since listing ads are always labeled as "advertisement" or "sponsored," it is clear that they are advertisements. This makes it difficult to reach users who are resistant to advertisements or who use ad-blocking apps (such as AdBlock). In particular, those with high technology literacy and younger generations tend to use such ad-blocking apps, so other measures must be used in conjunction with these targets.

Visual appeal is difficult
Listing ads are basically displayed in text format on search engine search results. Therefore, they cannot use visual elements such as images or videos to catch the user's eye. For example, in industries where visual appeal is important, such as fashion, interior design, and travel, listing ads may be less appealing than display ads or SNS ads. Special skills and ingenuity are required to create ad copy that conveys the appeal of a product using only text.

Bidding competition limits costs and impressions
In listing ads, bidding is done in an auction format with competitors ghana whatsapp number database for each keyword to determine the display ranking and number of times it is displayed. Therefore, there is a risk that the cost per click will rise for keywords with high competition. For example, for popular search terms such as "cheap hotels" and "online English lessons," ads may not be displayed as expected with a limited advertising budget. In addition, regular adjustments and strategies are required to keep advertising within the budget, so you must also consider the increased operational costs and effort.

Cross Listing Co., Ltd. provides optimal advertising planning based on the knowledge gained from advertising operations in various industries and business formats, regardless of whether they are BtoC or BtoB. Please feel free to contact us if you have any problems with advertising operations or digital marketing.
⇒ Click here to download the service introduction document

A guide that explains the steps to set up and operate effective listing ads. Recommended for those who want to improve the ranking of their ads and maximize their results. Download is free. ⇒Click here to download the explanatory materials

How to do listing ads and how to get started
I will explain how to do listing ads. The process is as follows: