The brand taps into 2000s nostalgia
Posted: Wed Jan 22, 2025 8:19 am
You can see popular colloquial terms and phrases like, “Bobby Jack, for baddies only,” across their social channels. They use social media to join in on relevant conversations, trending sounds and topics for both younger and older audiences.
For example, in the Reel below, a sound clip canada b2b leads from the popular reality TV show, Love is Blind, plays in the background as a model wears a pink jumpsuit. The caption reads, “You always want me when I’m gone, so don’t wait! Get your favorites now! Use code ‘FUN30’ for $$$ off your purchase.”
An Instagram Reel from Bobby Jack featuring a model wearing a pink jumpsuit. The caption reads, “You always want me when I’m gone, so don’t wait! Get your favorites now! Use code ‘FUN30’ for $$$ off your purchase.”
The caption achieves the brand’s tone while referencing a niche topic relevant to both Gen Z and the OG Millennials audiences who remember “the little bad monkey with an attitude” who had the best comebacks.
like in the TikTok below that features one of their most nostalgic ensembles: a Bobby Jack tee, brown gauchos, a Blackberry phone and a tiny backpack with a keychain charm.
Bobby Jack Instagram Reel featuring one of their most well-known outfits: brown gauchos, a Bobby Jack tee and a tiny backpack. The comments reflect people enjoy the brand's modern comeback.
3. Lisa Frank
Lisa Frank’s recipe for modern appeal? Tried and true ingredients from the 80s—whimsical holographic fabrics, rainbows, sparkles and adorable animals—with a dash of social media and brand collaborations.
For example, in the Reel below, a sound clip canada b2b leads from the popular reality TV show, Love is Blind, plays in the background as a model wears a pink jumpsuit. The caption reads, “You always want me when I’m gone, so don’t wait! Get your favorites now! Use code ‘FUN30’ for $$$ off your purchase.”
An Instagram Reel from Bobby Jack featuring a model wearing a pink jumpsuit. The caption reads, “You always want me when I’m gone, so don’t wait! Get your favorites now! Use code ‘FUN30’ for $$$ off your purchase.”
The caption achieves the brand’s tone while referencing a niche topic relevant to both Gen Z and the OG Millennials audiences who remember “the little bad monkey with an attitude” who had the best comebacks.
like in the TikTok below that features one of their most nostalgic ensembles: a Bobby Jack tee, brown gauchos, a Blackberry phone and a tiny backpack with a keychain charm.
Bobby Jack Instagram Reel featuring one of their most well-known outfits: brown gauchos, a Bobby Jack tee and a tiny backpack. The comments reflect people enjoy the brand's modern comeback.
3. Lisa Frank
Lisa Frank’s recipe for modern appeal? Tried and true ingredients from the 80s—whimsical holographic fabrics, rainbows, sparkles and adorable animals—with a dash of social media and brand collaborations.