Recommended books on quantitative and qualitative analysis
Posted: Wed Jan 22, 2025 8:26 am
As mentioned above, there are various ways to use white papers, but basically, when measuring the effectiveness of a white paper, the following two points are the measurement points. From setting up the white paper to the inquiry form From the inquiry form to the download completion page At first glance, the numbers for 1 and 2 may seem the same, but readers who reach number 1 may leave after filling out the inquiry form for number 2, causing the number for number 2 to be lower.
In this case, it is likely that the problem is not with oman telegram phone number list the white paper, but with the inquiry form, so it will be necessary to improve the form. In this way, by measuring 1 and 2 separately, it is possible to know how many times the white paper is downloaded and what improvements can be made to improve it. In addition, even after downloading the white paper, you can measure effectiveness in more detail by providing contact information for each type of white paper using the methods below.
URL with a dedicated measurement tag embedded QR Code Contact information (phone number, email address, etc.) By providing a contact point for post-download inquiries, you will be able to find out detailed figures such as completion rate (the number of times the paper was read to the end) and which white papers are attracting the most orders and inquiries. However, you need to be careful about how many you measure, as having too many white papers or contacts can increase management costs.
In this case, it is likely that the problem is not with oman telegram phone number list the white paper, but with the inquiry form, so it will be necessary to improve the form. In this way, by measuring 1 and 2 separately, it is possible to know how many times the white paper is downloaded and what improvements can be made to improve it. In addition, even after downloading the white paper, you can measure effectiveness in more detail by providing contact information for each type of white paper using the methods below.
URL with a dedicated measurement tag embedded QR Code Contact information (phone number, email address, etc.) By providing a contact point for post-download inquiries, you will be able to find out detailed figures such as completion rate (the number of times the paper was read to the end) and which white papers are attracting the most orders and inquiries. However, you need to be careful about how many you measure, as having too many white papers or contacts can increase management costs.