What are practical examples of companies that invest in pipeline management in B2B sales?
Posted: Wed Jan 22, 2025 8:43 am
IBM is a robust example of a company that invests deeply in pipeline management in B2B sales, especially given the complexity and volume of its global operations.
It has developed and uses an internal platform called IBM Sales Connect , which integrates multiple CRM and analytics tools to manage the sales pipeline . This platform allows salespeople to:
follow opportunities;
plan sales activities;
collaborate with multidisciplinary teams around the world.
Integrating AI into pipeline management
IBM also integrates its AI technology, Watson, into school principals email list the pipeline management process . Watson Analytics helps sales teams identify patterns and insights from large volumes of data, enabling them to:
more accurate sales forecast;
identification of opportunities that can be prioritized.
It monitors your pipeline in real time, allowing sales managers to quickly adjust strategies when necessary. This constant monitoring helps identify potential bottlenecks and implement proactive solutions.
Is pipeline management a key part of B2B sales success?
Effective pipeline management is one of the cornerstones of B2B sales success. From meticulous planning to ongoing analysis, each step of the process must be executed with precision to ensure opportunities are capitalized on and sales goals are met.
By following the best practices discussed in this article, your company can significantly improve:
sales process efficiency;
increase conversion rates;
ultimately achieve sustainable growth.
Take another step in your sales management and discover how the sales funnel works, this powerful business tool with our free ebook: What is a sales funnel?
It has developed and uses an internal platform called IBM Sales Connect , which integrates multiple CRM and analytics tools to manage the sales pipeline . This platform allows salespeople to:
follow opportunities;
plan sales activities;
collaborate with multidisciplinary teams around the world.
Integrating AI into pipeline management
IBM also integrates its AI technology, Watson, into school principals email list the pipeline management process . Watson Analytics helps sales teams identify patterns and insights from large volumes of data, enabling them to:
more accurate sales forecast;
identification of opportunities that can be prioritized.
It monitors your pipeline in real time, allowing sales managers to quickly adjust strategies when necessary. This constant monitoring helps identify potential bottlenecks and implement proactive solutions.
Is pipeline management a key part of B2B sales success?
Effective pipeline management is one of the cornerstones of B2B sales success. From meticulous planning to ongoing analysis, each step of the process must be executed with precision to ensure opportunities are capitalized on and sales goals are met.
By following the best practices discussed in this article, your company can significantly improve:
sales process efficiency;
increase conversion rates;
ultimately achieve sustainable growth.
Take another step in your sales management and discover how the sales funnel works, this powerful business tool with our free ebook: What is a sales funnel?