5. Synthesize your findings and share with your team
Posted: Wed Jan 22, 2025 8:55 am
Lewis’ teammates stepped in to help him with the competitor portion of his TikTok audit. “It gave us a better sense of the overall content landscape on the platform.”
To add the same layer to your audit, choose three to five competitors and do a brief analysis of their presence on TikTok. How many followers and likes do they have? How often and what do they publish? austria b2b leads There’s a lot you can learn from a quick profile review.
Your brand’s performance on TikTok can inform more than just your social strategy, but only if you share your findings across your team.
After completing your audit, present your insights in a format that is easily understandable to a broad audience. Highlight key findings, share links to top-performing posts and identify opportunities for future testing. This can take a lot of shapes, depending on your preference. If you love a good deck, this social media presentation template will help streamline the creation process.
With that in mind, remember the work isn’t done once you hit send or finish presenting. To truly get the information to stick, you need to reiterate your insights when the appropriate moment strikes. “There are a lot of ways you can go about socializing your findings,” says Lewis. “A lot of times, it’s just sharing anecdotes during meetings with cross-functional partners and leadership.”
Conduct a TikTok audit that levels up your strategy
The social media landscape moves fast. It’s easy to get caught up in day-to-day content creation and publishing calendars. However, truly effective strategies are made when marketers take a moment to pause and evaluate their content.
Setting aside some time to audit your TikTok strategy will set you up for greater success in the future. While you’re at it, make space to review your strategies across platforms. It may sound like a lot of work, but this handy social media audit template breaks it down into manageable steps. Download it today, so you can work smarter tomorrow.
To add the same layer to your audit, choose three to five competitors and do a brief analysis of their presence on TikTok. How many followers and likes do they have? How often and what do they publish? austria b2b leads There’s a lot you can learn from a quick profile review.
Your brand’s performance on TikTok can inform more than just your social strategy, but only if you share your findings across your team.
After completing your audit, present your insights in a format that is easily understandable to a broad audience. Highlight key findings, share links to top-performing posts and identify opportunities for future testing. This can take a lot of shapes, depending on your preference. If you love a good deck, this social media presentation template will help streamline the creation process.
With that in mind, remember the work isn’t done once you hit send or finish presenting. To truly get the information to stick, you need to reiterate your insights when the appropriate moment strikes. “There are a lot of ways you can go about socializing your findings,” says Lewis. “A lot of times, it’s just sharing anecdotes during meetings with cross-functional partners and leadership.”
Conduct a TikTok audit that levels up your strategy
The social media landscape moves fast. It’s easy to get caught up in day-to-day content creation and publishing calendars. However, truly effective strategies are made when marketers take a moment to pause and evaluate their content.
Setting aside some time to audit your TikTok strategy will set you up for greater success in the future. While you’re at it, make space to review your strategies across platforms. It may sound like a lot of work, but this handy social media audit template breaks it down into manageable steps. Download it today, so you can work smarter tomorrow.