Explaining the calculation formula
Posted: Wed Jan 22, 2025 9:08 am
Before distributing, it is important to clarify "what kind of people you want to download it" and create a path that will allow your target audience to read it. [Point 3] Provide useful information that users are looking for White papers are an extremely effective method for generating leads, but materials that are created solely with the goal of generating leads may result in a mismatch in the expectations of users who download them. To prevent a discrepancy in expectations, it is important to provide useful information that your target audience is looking for.
The following types of information are required spain telegram phone number list by users: [Examples of information requested by users] I gained useful knowledge for my work. Learned about industry trends It was helpful for considering introducing products and services. If the quality of the content is poor, you may disappoint people who downloaded it with high expectations and risk losing the credibility of your company, so be careful. If you are worried that the number of downloads of your white papers is not increasing even though you have improved the quality, please also read the article below, which introduces ways to improve the situation.
Also check out this article [Improve DL rate] How to increase the number of white paper downloads [Point 4] Prepare post-download marketing measures The fourth thing is to prepare marketing strategies after the download. Simply downloading a white paper is not enough to create a path that leads to final sales. What's important is to prepare marketing measures such as nurturing and inside sales after the white paper is downloaded. For example, you could continually communicate with potential customers who have downloaded the brochure via email and phone, and pass on opportunities to the sales department at the optimal time.
The following types of information are required spain telegram phone number list by users: [Examples of information requested by users] I gained useful knowledge for my work. Learned about industry trends It was helpful for considering introducing products and services. If the quality of the content is poor, you may disappoint people who downloaded it with high expectations and risk losing the credibility of your company, so be careful. If you are worried that the number of downloads of your white papers is not increasing even though you have improved the quality, please also read the article below, which introduces ways to improve the situation.
Also check out this article [Improve DL rate] How to increase the number of white paper downloads [Point 4] Prepare post-download marketing measures The fourth thing is to prepare marketing strategies after the download. Simply downloading a white paper is not enough to create a path that leads to final sales. What's important is to prepare marketing measures such as nurturing and inside sales after the white paper is downloaded. For example, you could continually communicate with potential customers who have downloaded the brochure via email and phone, and pass on opportunities to the sales department at the optimal time.