Speaking of free shipping for returned items, e-commerce businesses are actually relying on this strategy more enthusiastically. Let’s discuss it in more depth in the following paragraphs.
Offer free return shipping
According to MySize research , 60% of consumers won’t buy from a company that doesn’t guarantee zero shipping fees on returned items. In fact, free return shipping can increase your customer retention and contribute to your overall ecommerce growth.
Take a look at the example below:
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fitueyes
However, it is important to know that such a gesture can be quite costly for an e-commerce retailer.
While the entire return process can cost indonesia whatsapp resource you a significant amount of money, there are some strategic ways to minimize loss and still win back your customers. You can limit free return shipping to specific situations. Here are a few examples: as part of your customer loyalty program; on certain product categories; on exchanges only; or as a one-time free shipping on returned items.
Here's how Jackson Wayne, an American leather goods brand, does it (see screenshot).
Jackson
And finally – automate!