Evaluate your marketing efforts
Posted: Thu Jan 23, 2025 3:22 am
Why you should measure brand awareness
Brand awareness is a make-or-break factor in a customer’s decision-making process. If you’ve heard of a brand, you’re more likely to try it. That’s the power of brand awareness—it shapes both recognition cyprus b2b leads and perception and influences every customer interaction. In particular, measuring brand awareness helps you:
Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online?
These are questions you might’ve asked yourself more than once. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.
For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer.
Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur.
The post did quite well, with around 680K plays and 14K likes, as of writing this article.
Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You can then put more eggs in the baskets that show the most promise.
Brand awareness is a make-or-break factor in a customer’s decision-making process. If you’ve heard of a brand, you’re more likely to try it. That’s the power of brand awareness—it shapes both recognition cyprus b2b leads and perception and influences every customer interaction. In particular, measuring brand awareness helps you:
Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online?
These are questions you might’ve asked yourself more than once. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.
For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer.
Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur.
The post did quite well, with around 680K plays and 14K likes, as of writing this article.
Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You can then put more eggs in the baskets that show the most promise.