How to do a competitor analysis (template included)
Posted: Thu Jan 23, 2025 3:25 am
What is a competitor analysis?
Competitor analysis is the process of identifying the strengths and weaknesses of your rivals. In a competitor analysis, you analyze the marketing efforts, pricing, promotion channels, market share, and other details to gain a better bangladesh email list understanding of each competitor's marketing strategies.
Analyzing your competition helps you:
understand your industry and competitive landscape;
define your unique value proposition;
get some benchmarks to evaluate your progress;
identify rivals' successful strategies;
refine your marketing strategy to maintain a competitive edge.
You can then use the results of your competitive analysis to create benchmarks, evaluate your current marketing strategy, and even develop a new one.
How to do a competitor analysis (template included)
Below, we have broken down competitor analysis into four key phases:
Create a competitor list
Develop competitor profiles
Identify competitors' products, prices, positioning and promotional strategies
Identify best practices and create an action plan.
Competitor analysis is the process of identifying the strengths and weaknesses of your rivals. In a competitor analysis, you analyze the marketing efforts, pricing, promotion channels, market share, and other details to gain a better bangladesh email list understanding of each competitor's marketing strategies.
Analyzing your competition helps you:
understand your industry and competitive landscape;
define your unique value proposition;
get some benchmarks to evaluate your progress;
identify rivals' successful strategies;
refine your marketing strategy to maintain a competitive edge.
You can then use the results of your competitive analysis to create benchmarks, evaluate your current marketing strategy, and even develop a new one.
How to do a competitor analysis (template included)
Below, we have broken down competitor analysis into four key phases:
Create a competitor list
Develop competitor profiles
Identify competitors' products, prices, positioning and promotional strategies
Identify best practices and create an action plan.