What are SERP Features? An In-Depth Guide
Posted: Thu Jan 23, 2025 4:02 am
SERP Features are any additional elements on a search engine results page that add something new to the typical format of a search result .
Google calls these types of results " search results features " or "search features."
These features are continuously tested to provide an optimal search experience for the user.
Here are some of the most common SERP features or characteristics you might see on Google:
Featured Snippet Local package Reviews Site link Video Main news Images Twitter Knowledge Panel Frequently Asked Questions People have also asked Related searches Google flights Hotel package Job offers Google Ads Shopping Ads (Product Cards) Rich Snippets Let's now look in detail at the different types of SERP features.
Featured Snippet
Featured snippets can appear above regular organic results. This is sometimes referred to as " position zero " in the rankings.
In featured snippets, Google highlights a piece of text or video from a website to ireland email list provide a concise, direct answer to a user's question.
Featured snippets always link to the domain from which the information is pulled. But unlike regular organic search results, the link is placed after the bulk of the text.
This SERP feature is typical for searches on people, events, scientific facts, sports, conversions, calculations, color choices, etc.
Sometimes featured snippets may appear as widgets, for example if your search query is "weather" or " convert inches to centimeters ."
Knowledge Panel
Google uses a knowledge panel to provide a quick overview of people, places, or things that often includes significant dates, a summary of the topic, and some images. The panel appears in the upper right corner of the SERPs on desktop and at the top on mobile.
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The Knowledge Panel is powered by the Knowledge Graph , Google's database of general information from sources like the CIA World Factbook, Wikipedia, and millions of searches performed every day.
Google calls these types of results " search results features " or "search features."
These features are continuously tested to provide an optimal search experience for the user.
Here are some of the most common SERP features or characteristics you might see on Google:
Featured Snippet Local package Reviews Site link Video Main news Images Twitter Knowledge Panel Frequently Asked Questions People have also asked Related searches Google flights Hotel package Job offers Google Ads Shopping Ads (Product Cards) Rich Snippets Let's now look in detail at the different types of SERP features.
Featured Snippet
Featured snippets can appear above regular organic results. This is sometimes referred to as " position zero " in the rankings.
In featured snippets, Google highlights a piece of text or video from a website to ireland email list provide a concise, direct answer to a user's question.
Featured snippets always link to the domain from which the information is pulled. But unlike regular organic search results, the link is placed after the bulk of the text.
This SERP feature is typical for searches on people, events, scientific facts, sports, conversions, calculations, color choices, etc.
Sometimes featured snippets may appear as widgets, for example if your search query is "weather" or " convert inches to centimeters ."
Knowledge Panel
Google uses a knowledge panel to provide a quick overview of people, places, or things that often includes significant dates, a summary of the topic, and some images. The panel appears in the upper right corner of the SERPs on desktop and at the top on mobile.
img-semblog
The Knowledge Panel is powered by the Knowledge Graph , Google's database of general information from sources like the CIA World Factbook, Wikipedia, and millions of searches performed every day.