Creating educational emails for long-term partnerships

[Rakibul200]

Here’s an actionable to do list for stomping out high list churn rates and reclaiming your email list growth: ) give people an option to “opt-down” rather than just unsubscribe. You can do this in getresponse by setting up an automation rule. There’s more information about how to create an automation rule near the end of this blog post and in this section. To use automation rules to create an opt-down feature, let’s say you send an email newsletter out once a week.

If you want to offer your subscribers a gambling number data way to reduce how many emails they get from you (instead of just unsubscribing), so you create a campaign for people who only want an email, say, twice a month. Then you set up an automation rule so that when people click a link in the footer of your emails, they are automatically passed to the new campaign that only gets mailed to twice a month.

The link might say something like: “getting too many emails from us? Click here to get only two per month.” ) segment your list so you can send more relevant emails to your subscribers. Some of your subscribers may be leaving because their interests aren’t being served. So try segmenting your list into - sub-lists according to subscribers’ major interest groups. You can also segment your list based on how subscribers behave.