How to Find Your Brand's Tone of Voice
Posted: Thu Jan 23, 2025 4:25 am
Her tone of voice communicates that safety is a priority, making it a focal point in most of her marketing materials.
Seat belts aren't always a vehicle's selling point, but Volvo makes them a focal point in its advertising:
Volvo tone of voice example
Volvo does a good job of conveying its core values and putting the customer and their safety first. It is clear that the company has a clear mission and communicates it well to its audience (more on that later).
Now that you understand what tone of voice is and why it is important for businesses, we will show you how to find yours.
Step 1: Define your core values
To define your core values, think about what makes your company unique and what your brand stands for.
Let's look at an example of a core values statement from Zappos : not only does it list its papua new guinea email list ten core values, but it also takes the time to explain what they represent and why it chose them.
Zappos Core Values
This makes it easy for both employees and customers to know what to expect when interacting with Zappos.
To begin defining your core values, you need to do two things:
Create a mission description
Establish the architecture of the brand message
Here's how to do it:
Create a mission statement
Compose a concise mission statement that shows your users who you are, what you care about, and what your brand does to achieve its goals.
Seat belts aren't always a vehicle's selling point, but Volvo makes them a focal point in its advertising:
Volvo tone of voice example
Volvo does a good job of conveying its core values and putting the customer and their safety first. It is clear that the company has a clear mission and communicates it well to its audience (more on that later).
Now that you understand what tone of voice is and why it is important for businesses, we will show you how to find yours.
Step 1: Define your core values
To define your core values, think about what makes your company unique and what your brand stands for.
Let's look at an example of a core values statement from Zappos : not only does it list its papua new guinea email list ten core values, but it also takes the time to explain what they represent and why it chose them.
Zappos Core Values
This makes it easy for both employees and customers to know what to expect when interacting with Zappos.
To begin defining your core values, you need to do two things:
Create a mission description
Establish the architecture of the brand message
Here's how to do it:
Create a mission statement
Compose a concise mission statement that shows your users who you are, what you care about, and what your brand does to achieve its goals.