3 Tips for an Organized Website Architecture
Posted: Thu Jan 23, 2025 4:50 am
Don't make your URLs too complex. Google likes clean, concise URLs. Use simple sentences, lowercase letters, hyphens between words, and terms that describe what the page is about.
Using a sitemap makes it easier for Google to crawl your website. There are several ways to do this, but XML sitemaps are the most common.
Beware of keyword cannibalization. To learn more about how to avoid this problem, check out our list of tokelau consumer email article on keyword cannibalization .
Authority and trust
Google measures authority and trust in a number of ways. Two common acronyms associated with these measurements are EAT and YMYL . Let's take a look at both.
EAT and YMYL definitions
EAT
Google uses the acronym EAT, Expertise, Authoritativeness and Trustworthiness (competence, authority and reliability) to judge credibility on three levels: the page, the author and the website. It also tries to understand if the content is credible in terms of the solution it intends to provide.
For Google, the EAT parameter is fundamental; in fact, in its guidelines, the words "expert", "authority" and "trust" (or variations) are used over 200 times.
Using a sitemap makes it easier for Google to crawl your website. There are several ways to do this, but XML sitemaps are the most common.
Beware of keyword cannibalization. To learn more about how to avoid this problem, check out our list of tokelau consumer email article on keyword cannibalization .
Authority and trust
Google measures authority and trust in a number of ways. Two common acronyms associated with these measurements are EAT and YMYL . Let's take a look at both.
EAT and YMYL definitions
EAT
Google uses the acronym EAT, Expertise, Authoritativeness and Trustworthiness (competence, authority and reliability) to judge credibility on three levels: the page, the author and the website. It also tries to understand if the content is credible in terms of the solution it intends to provide.
For Google, the EAT parameter is fundamental; in fact, in its guidelines, the words "expert", "authority" and "trust" (or variations) are used over 200 times.