Driving more traffic to your website via email campaigns
Posted: Thu Jan 23, 2025 4:53 am
Email_priorities when it comes to measurement, deep links are a great tool to track user activity – from marketing engagement, through installs to post install activities and overall app usage. The more data on the link, the greater the data you can measure and optimize with. Using data to understand how email compares to each channel whether owned (email, sms, push, social pages, cross promotion etc.) or paid (search, social, display etc), is the first step.
For example, in driving user acquisition. A instagram data more advanced comparison involves an audience drill down by using retention and cohort reports. The following graph shows a cohort of users who installed the app in the us during the rd week of october and then comparing how much they’ve eventually spent in-app. As you can see, email fares well vs. Other channels although sms outperforms it, especially after days when revenue of users acquired through sms spikes.
Read more: sms marketing guide for beginners avg_revenue the second step is a lot more complicated – trying to connect the dots across devices, not to mention online to offline, and understand which type of content performs best in which channels, and what role each channel plays in impacting performance on other channels. In other words, looking at the consumer journey as a whole. The good news is that although connecting all the dots, all the time is still not possible (even facebook which knows who you are across devices only covers, well, facebook properties), a lot of progress has been made in mobile and omni-channel measurement and attribution by developing cookie-less identification methods, deterministic or probabilistic.
For example, in driving user acquisition. A instagram data more advanced comparison involves an audience drill down by using retention and cohort reports. The following graph shows a cohort of users who installed the app in the us during the rd week of october and then comparing how much they’ve eventually spent in-app. As you can see, email fares well vs. Other channels although sms outperforms it, especially after days when revenue of users acquired through sms spikes.
Read more: sms marketing guide for beginners avg_revenue the second step is a lot more complicated – trying to connect the dots across devices, not to mention online to offline, and understand which type of content performs best in which channels, and what role each channel plays in impacting performance on other channels. In other words, looking at the consumer journey as a whole. The good news is that although connecting all the dots, all the time is still not possible (even facebook which knows who you are across devices only covers, well, facebook properties), a lot of progress has been made in mobile and omni-channel measurement and attribution by developing cookie-less identification methods, deterministic or probabilistic.